Search Engine Optimisation

SEO has been a buzz word for quite some time in the industry. Companies will try and sell you no end of products which all play around with the same basic principles. In our opinion though, there are only three basic (dare I say "golden") rules you need to follow:

Content is King
Write Good Code
Let People Share

These are certainly the rules we adhere to, when it comes to getting good positions in Google and the like. Before we go into any more detail though. Lets answer the obvious question: do our techniques work? Using Glamourous Gowns as an example, we think you will agree they do. Performing searches on the main designers they use reveals the following:

Search term: forever yours

Rank: 3 out of 13,600,000: The only results above Glamourous Gowns are for Forever Bridals themselves (who make Forever Yours)

Googling forever yours ranks Glamourous Gowns 3rd out of 13600000

Search term: mori lee

Rank: 7 out of 6,250,000: If you exclude results from Mori Lee themselves, Glamourous Gowns are only beaten by one other result.

Googling forever yours ranks Glamourous Gowns 7th out of 6250000

Search term: phil collins wedding dress

Rank: 6 out of 1,260,000: For obvious reasons, Glamourous Gowns come nowhere if you search "phil collins". However, if you add wedding dress to the term, they come a very respectable fourth.

Googling phil collins wedding dress ranks Glamourous Gowns 6th out of 1260000

Search term: opulence wedding dress

Rank: 3 out of 400,000: Only beaten by Opulence themselves.

Googling opulence wedding dress ranks Glamourous Gowns 3rd out of 400000

Search term: angel wedding dress

Rank: 7 out of 25,100,000: Considering they have only stocked Angel for a couple of months, this is outstanding.

Googling angel wedding dress ranks Glamourous Gowns 7th out of 25100000

Search term: forever yours wedding dress

Rank: 2 out of 2,040,000: Beaten only by Forever Bridals.

Googling forever yours wedding dress ranks Glamourous Gowns 2nd out of 2040000

Search term: mori lee wedding dress

Rank: 3 out of 2,820,000: Beaten only by Mori Lee.

Googling mori lee wedding dress ranks Glamourous Gowns 3rd out of 2820000

Now that we have whetted your appetite, lets go back to those three rules.

Content is King

People want to read interesting articles online. They want product descriptions that are relevent to what they are looking for. They want original content. They don't want to read the same thing on site after site after site. We can help you provide that content. We can also provide you with the means of updating it yourself. Or we can update it for you. Content gets old though, so you need to make sure your site is maintained.

Write Good Code

These are the guidelines we follow:

Do write properly structured HTML which uses tags the way they are supposed to be used.
Do follow Google's guidelines for writing search-friendly code.
Don't write code specifically for search engines.
Don't try and beat the system. Sooner or later they will catch on and penalise you.

If you follow the above to rules, people will like what they read and want to share it. It is therefore important that you let them do this, which brings us to the third rule.

Let People Share

If people are allowed to share your content with their friends, you accomplish two things. First, you get greater exposure of your content, as the search engines love natural links between sites. Secondly, you find out what your customers are interested in. Well, you do if you monitor sharing yourself. Our systems have this built in:

Puzbie: websites the way you want them.